Pinhas Michael Or and Jonathan Or in the Beyond Oil laboratory

From a personal need to a mission to change frying for billions.

What began with a father and son searching for a solution led to an unexpected discovery, and a new way to think about frying.

People sharing a meal, with Beyond Oil's mark on the restaurant window

Our Vision

Beyond Oil’s vision goes far beyond providing a solution for individual restaurants or foodservice operators. Our long-term vision is for advanced standards governing the quality and management of frying oil to become mandatory and widely adopted by countries and regulatory authorities around the world.

The adoption of such standards could have a significant impact on public health by contributing to a reduction in morbidity associated with the potential harmful effects of fried foods prepared with reused and degraded frying oil.

Beyond public health, such standards could also deliver significant economic impact, potentially helping healthcare systems save billions of dollars globally in costs associated with preventable illness.

Leadership Team

Bringing together diverse backgrounds, deep industry expertise, and proven leadership to advance Beyond Oil’s global mission.

The Founders

Jonathan Or

Jonathan Or

CEO & Co Founder

Pinhas Or

Pinhas Or

President & Co Founder

Executive Team

Joe Colligan

Joe Colligan

CEO of North America

Shany Touboul

Shany Touboul

Chief Financial Officer

Aviran Fine

Aviran Fine

Chief Operating Officer

Michal Werner

Michal Werner

Chief Technology Officer

Tzahi Israel

Tzahi Israel

Chief Revenue Officer

Advisory Board

Daniel Birnbaum

Daniel Birnbaum

Former CEO of SodaStream

Giora Bardea

Giora Bardea

Former President & CEO of Strauss Group

Shay Altman

Shay Altman

Former President of McCain Food Canada

Dganit Kramer

Dganit Kramer

CEO of Hot Mobile

Adi Olesker

Adi Olesker

VP, Investor Relations